OVERVIEW

Cedar Key is a small town located 60 miles southwest of Gainesville, FL. It was chosen by the Smithsonian Institute's Traveling Exhibition Showcase to be featured in their Crossroads: Changes in Rural America series as part of the Museum on Main Street exhibition. 

PROBLEM

Aqueous Films had the opportunity to work with the city of Cedar Key to tell their story in a way that didn't feel like a tourism video. The Crossroads series covers themes of identity, land, community, persistence, and managing change. Cedar Key left us in charge of what themes we wanted to focus in on.

SOLUTION

We interviewed several residents and business owners in Cedar Key over the course of a day, in order to find the story that needed to be told. Each subject was interviewed in a space they were comfortable and familiar with. We then sat down and processed through the interviews and landed on following the themes of community and persistence through the telling of Hurricane Hermine in 2016. After going back to Cedar Key to get B-roll to support the story, we edited and scored the 7-minute documentary. 

RESULT

The video premiered in Cedar Key and on our Facebook page on October 4th. In a matter of 5 days, it had been shared 1,500 times and viewed more than 55,000 times and growing. Businesses across the state of Florida have been sharing our story of Cedar Key with their audiences.